Pakistan batting star Babar Azam has been featured on the front page of Telegraph Australia Sport magazine following his high-profile signing with the Sydney Sixers for the upcoming Big Bash League (BBL) season.
The prominent coverage underlines Azam’s growing stature as one of the most recognisable and followed cricketers in the world, and reflects the strong public interest surrounding his arrival in Australia.
The report highlights the immediate impact of Azam’s signing, noting that it generated “huge numbers” in fan engagement for the Sydney Sixers.
Within a week of the announcement, the franchise reportedly gained around 93,000 new followers on Instagram, taking its total to approximately 444,000, while its Facebook following rose to 1.2 million. The surge in interest was seen as a clear indicator of Azam’s global appeal and his ability to attract new audiences to the league.
According to the newspaper, Azam’s presence has significantly boosted attention around the BBL, despite the announcement coming during a period dominated by football coverage in Australia.
His signing has been described as one of the most significant overseas acquisitions in the league’s history, adding star power and international relevance to the tournament.
Fans are said to be particularly excited about seeing Azam play at the Sydney Cricket Ground, where a dedicated Babar Azam stand is expected to draw large crowds. The article also mentions the prospect of Azam sharing the dressing room with Australian star Steve Smith, calling it a rare and exciting pairing that has further fueled anticipation among supporters.
Babar Azam is the headline name among the Pakistani players set to feature in this year’s BBL. The former Pakistan captain has expressed his excitement about playing in Australia, saying he is eager to learn from top players in the league while showcasing his skills on one of cricket’s biggest stages.
