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Aalya Rasheed Appointed Executive Director, Marking a New Era for PTV Sports

Aalya Rasheed

Congratulations to Aalya Rasheed on her appointment as the new Executive Director of PTV Sports! This appointment marks a significant achievement not only for Aalya but also for women in sports journalism, showcasing her exceptional skills and the recognition she has earned in the industry.

Aalya Rasheed brings a wealth of experience and expertise to her new role. Before taking on this position, she served as the Director of Media at the Pakistan Cricket Board (PCB), where she gained an in-depth understanding of sports media and honed her skills in managing high-level media operations.

Her background as a sports analyst has also earned her widespread recognition, and her in-depth analysis of various sports has contributed greatly to her standing in the industry.

In addition to her professional achievements, Aalya’s position as an Islamabad-based sports journalist has helped her establish valuable connections in the power corridors, which will be instrumental as she takes on her new role at PTV Sports.

Her well-rounded experience equips her to navigate both the media landscape and the intricacies of the sports industry, enabling her to lead PTV Sports with an informed and strategic approach.

A notable aspect of Aalya’s professional journey is her husband’s prominence in the media sector.

He serves as the Director of News at a private TV channel, and this shared insight into the media world is expected to bring a unique dynamic to her leadership at PTV Sports.

Their combined experience will likely provide Aalya with additional perspectives and valuable support as she moves forward in her career.

As the Executive Director of PTV Sports, Aalya Rasheed will be responsible for shaping the strategic direction of the network, ensuring that PTV Sports continues to be a leading platform for sports coverage in Pakistan.

With her strong background, industry expertise, and extensive network, Aalya is poised to make a significant impact.

Key highlights of Aalya Rasheed’s background include:

  • Director of Media at PCB: This role provided Aalya with a deep understanding of Pakistan’s sports media, enabling her to build a solid foundation for her new position.
  • Sports Analyst: Her experience as a sports analyst allows her to bring valuable insight and commentary to the PTV Sports team.
  • Islamabad-based Sports Journalist: Aalya’s professional connections in the power corridors will be a key asset in her new role, facilitating important collaborations and providing access to influential stakeholders.

With her impressive credentials and leadership qualities, Aalya Rasheed is well-equipped to lead PTV Sports into a new era of sports journalism and media coverage.

We extend our best wishes to Aalya as she embarks on this exciting new chapter in her career and look forward to the positive changes she will bring to PTV Sports.


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I am a dynamic professional, specializing in Peace and Conflict Studies, Conflict Management and Resolution, and International Relations. My expertise is particularly focused on South Asian Conflicts and the intricacies of the Indian Ocean and Asia Pacific Politics. With my skills as a Content Writer, I serve as a bridge between academia and the public, translating complex global issues into accessible narratives. My passion for fostering understanding and cooperation on the national and international stage drives me to make meaningful contributions to peace and global discourse.

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