Lily-Rose Depp, daughter of Hollywood star Johnny Depp, has reached a major milestone in the digital world. She has reportedly become the highest-earning Gen Z influencer on Instagram. The achievement highlights the growing power of celebrity-driven social media influence.
According to recent media reports, Lily-Rose earns an average of £11,324 per sponsored Instagram post. This places her at the top of the Gen Z influencer earnings list. The ranking reflects income per post rather than total followers alone.
At just 25 years old, the model and actress has successfully combined her film career with social media influence. Her rise shows how younger celebrities are reshaping digital marketing.
Lily-Rose Depp’s Instagram Strategy Sets Her Apart
Lily-Rose Depp currently has around 8.4 million followers on Instagram. Despite having fewer followers than many influencers, her earnings per post remain the highest. Experts say this is due to her strong engagement and carefully curated content.
Unlike many influencers who focus on daily lifestyle updates, Lily-Rose shares limited posts. Her content mainly highlights professional projects, brand collaborations, and creative work. This selective approach increases demand and exclusivity.
She is also known for her acting work, including her role in the series The Idol. Her fashion campaigns and modeling projects further enhance her global appeal. Brands view her as a premium influencer with strong cultural impact.
Marketing analysts note that her authenticity and brand alignment attract high-value partnerships. This strategy allows her to command higher fees per post compared to others.
Jaden Smith and Sofia Richie Follow Closely
Second on the list is Jaden Smith, son of Will Smith and Jada Pinkett Smith. He reportedly earns around £9,690 per Instagram post. Jaden has a much larger following of about 19 million users.
Despite his high follower count, his engagement rate is said to be lower. This factor impacts his overall earning potential. Engagement is increasingly important in influencer marketing.
Third place is held by Sofia Richie Grange, daughter of music legend Lionel Richie. She earns approximately £9,614 per post. Sofia has built a strong online presence through fashion, lifestyle, and brand collaborations.
Her polished content and consistent engagement have helped her secure top-tier partnerships. She remains one of the most influential Gen Z figures online.
Celebrity Offspring Dominate Influencer Earnings
The list also features several other well-known names. Brooklyn Peltz Beckham, son of David and Victoria Beckham, ranks among the top earners. Singer Gracie Abrams and actress Maya Hawke also appear on the list.
Willow Smith, Kaia Gerber, Nico Parker, and Leila Moss complete the ranking. Many of these stars come from famous families. Their early exposure and strong media presence help boost their digital success.
The ranking highlights a growing trend. Young stars are using social media as a major income stream. Instagram continues to be a powerful platform for monetization.
This shift shows how fame, digital reach, and strategic branding combine. Gen Z influencers are turning online popularity into serious financial success.
