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Top highly paid freelance skills at Upwork: Check your matching skill

Approximately 2 million people are expected to graduate from college in 2024, according to the National Center for Education Statistics. Many of these graduates will be entering the workforce and starting their careers.

For those young professionals looking to gain an edge in the job market, freelance marketplace Upwork has released its list of the most in-demand skills for 2024. Here are six skills, spanning from web development to administrative support, along with a description of each and the rates professionals are charging on the platform.

Data Analytics

Data analysts work with large and complex data sets to extract insights that can shape business strategies, according to Margaret Lilani, vice president of talent delivery at Upwork. They utilize tools like Microsoft Excel, Google Spreadsheet, SQL, and Tableau.

Lilani emphasizes that the technology in this field is rapidly evolving, making proficiency in these tools highly valuable.

Data analysts on Upwork can charge up to $167 per hour.

Full Stack Development

Full stack developers handle both the front end and back end of websites and apps. Vicki Salemi, career expert for Monster, explains that these developers are responsible for both the user interface and the underlying mechanisms that ensure functionality. Given the continuous advancements in technology, the demand for full stack developers remains strong.

Full stack developers on Upwork can earn up to $190 per hour.

Social Media Marketing

Social media marketers promote their clients across platforms like Instagram and Pinterest, aiming to build brand presence, engage with customers, boost sales, and drive website traffic, says Salemi. Due to the pervasive use of social media, this skill is in high demand.

Social media marketers on Upwork can charge up to $250 per hour.


Accountants analyze financial statements to assist businesses and individuals with operations and tax filings. Lilani points out that businesses, from large corporations to startups, require quick access to financial experts. Salemi adds that the perpetual need to manage finances and pay taxes ensures the enduring relevance of this skill.

Accountants on Upwork can earn up to $125 per hour.

General Virtual Assisting

General virtual assistants provide diverse support, such as managing calendars, handling emails, and preparing presentations, says Lilani. While some specialize in specific software or platforms, their broad skill set allows them to be flexible and versatile.

General virtual assistants on Upwork can charge up to $65 per hour.

Graphic Design

Graphic designers create visual concepts that align with their clients’ branding, explains Salemi. This includes designing logos, infographics, social media posts, and presentations. Lilani highlights the importance of graphic design in our visually driven society.

Graphic designers on Upwork can earn up to $150 per hour.

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I am an experienced writer, analyst, and author. My exposure in English journalism spans more than 28 years. In the past, I have been working with daily The Muslim (Lahore Bureau), daily Business Recorder (Lahore/Islamabad Bureaus), Daily Times, Islamabad, daily The Nation (Lahore and Karachi). With daily The Nation, I have served as Resident Editor, Karachi. Since 2009, I have been working as a Freelance Writer/Editor for American organizations.

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