Famous Italian car producer Lamborghini has pre-sold the entire production of cars till early 2024. This trend shows that rich people’s interest in buying luxury items remains intact despite global economic uncertainty.
“We have more and more stepping into Lamborghini _ a trusted brand, they see how beautiful the cars are, how (high) performing they are,” CEO of the company Stephan Winkelmann said.
The Volkswagen subsidiary is enjoying “high demand” and has an order book covering the next 18 months, Winkelmann said.
He anticipated that the global economy only has to stay stable for that to continue.
Winkelmann pointed out that the long order times are the result of a shortage of components, particularly chips needed for new electric models.
Lamborghini is planning a hybrid version of each of its models by 2024 and the first fully electric Lamborghini in the second half of the decade.
This is “a lot in just two years” and the company is doing “as much as we can, as fast as we can to keep all the things updated and rolling in a positive way”, Winkelmann said.
Lamborghini reported the best half-year in its history in August with record sales and profits. The carmaker’s operating margin increased to 32%, while profit surged to 425 million euros on the sale of 5,090 cars.
Fellow luxury carmaker Ferrari also posted record results in the second quarter and raised its annual forecast, with orders at record levels.
In late July, the world’s top luxury consumer goods group LVMH also reported a jump in sales and profits in the first half of the year despite the uncertain economic environment.
