Samsung is gearing up for CES 2026 in Las Vegas, scheduled from January 6 to January 9. The global technology showcase will serve as Samsung’s main platform for unveiling upcoming innovations. As expected, televisions, monitors, and home appliances will take center stage.
Ahead of the event, Samsung released a teaser video for its CES presentation, branded as The First Look. The teaser carries the tagline “Your Companion to AI Living,” which strongly signals the company’s focus. This message suggests a future where artificial intelligence integrates seamlessly into everyday home experiences.
Teaser Reveals Design and AI Direction
The teaser video offers short but telling glimpses of Samsung’s upcoming products. Viewers can spot televisions featuring slim bezels and refined metal finishes. These design cues indicate a continued emphasis on premium aesthetics and minimalism.
In addition, the video briefly shows a robot vacuum cleaner equipped with a built-in camera. This feature points toward advanced AI-powered obstacle detection and navigation. Therefore, Samsung appears ready to expand intelligence across even routine household devices.
AI Integration Across Home Appliances
Artificial intelligence stands at the core of Samsung’s CES 2026 vision. The company has already confirmed plans to integrate Google Gemini into its Bespoke AI refrigerators. This move highlights deeper software-driven functionality within appliances.
As a result, everyday devices may soon offer smarter responses, contextual awareness, and personalized assistance. Samsung seems focused on turning appliances into interactive companions rather than passive machines. Consequently, AI living appears to be more practical than conceptual.
What to Expect From “The First Look” Event
Samsung’s The First Look presentation will take place on January 4 at 7 PM local time. The venue is Wynn Las Vegas, ahead of the official CES opening. This timing allows Samsung to set the narrative early.
Senior executives, including TM Roh, SW Yong, and Cheolgi Kim, will appear on stage. Their presence suggests announcements that go beyond hardware. Therefore, software, ecosystems, and long-term AI strategy may also receive attention.
A Strategic Shift Toward AI Living
Samsung’s CES 2026 teaser signals a broader shift in direction. Instead of isolated smart features, the company is pushing toward connected, intelligent living environments. AI appears positioned as a daily companion across screens and appliances.
More details are expected during the event itself. However, the teaser already makes one point clear. Samsung wants artificial intelligence to feel natural, helpful, and central to modern homes.
