The launch of the iPhone 17 series has created a major shift in Pakistan’s smartphone market. Prices of iPhone 16 models have dropped to record lows, offering buyers a unique chance to purchase a premium Apple device at a reduced cost.
Apple unveiled the iPhone 17 series on September 9, 2025, with official availability set for September 19. The announcement immediately impacted the resale and retail value of older models. As a result, both non-PTA and PTA-approved iPhone 16 variants have seen their steepest price cuts since the series first entered the market.
Why iPhone 16 Prices Dropped in Pakistan
Two main reasons explain the sharp decline in iPhone 16 prices. First, demand for the previous generation fell quickly after the unveiling of the iPhone 17. Second, Apple surprised many buyers by keeping the global starting prices of the iPhone 17 series nearly identical to those of the iPhone 16 launch.
Many expected Apple to introduce a significant price increase for the latest lineup. Instead, the company adopted a stable pricing policy, leaving little incentive for buyers to purchase the older generation. With minimal differences between the global launch prices of both series, buyers naturally prefer the new models.
iPhones in Pakistan: A Luxury Market
Pakistan does not have an official Apple Store, nor does it host iPhone manufacturing. Despite this, iPhones remain a status symbol. Affluent buyers, professionals, and tech enthusiasts continue to drive demand. Local dealers and importers bring devices into the country, where they are sold in mobile markets across cities like Karachi, Lahore, Islamabad, and Rawalpindi.
PTA-approved devices are more desirable because they have cleared import duties and taxes. These phones are fully registered, making them easier to use on local networks without restrictions. As a result, PTA-approved iPhones often command higher prices than their non-PTA counterparts.
Current Prices of iPhone 16 Models
A survey of major Pakistani mobile markets reveals significant price drops in iPhone 16 series models. The 128GB PTA-approved variant is now available for approximately Rs297,000, while the 256GB version is selling for around Rs336,000.
Dealers emphasize that this is the lowest pricing seen since September 2024. For many consumers, this represents the best opportunity in a year to buy an iPhone 16 without overpaying.
iPhone 17 Prices Remain High in Pakistan
Although the international launch prices of the iPhone 17 series remain stable, the Pakistani market tells a different story. Due to the absence of an official Apple Store, initial supply constraints, and heavy import duties, iPhone 17 models are expected to carry inflated prices in Pakistan for several months.
Dealers predict that non-PTA versions of the iPhone 17 could reach as high as Rs700,000 immediately after launch. The highest prices are likely for the iPhone 17 Pro Max and the newly introduced iPhone 17 Air. These flagship models attract early adopters willing to pay premium amounts.
Buying Trends Among Pakistani Consumers
Experienced iPhone users in Pakistan are familiar with these pricing patterns. Most buyers wait several months after launch before purchasing the newest model. A Rawalpindi shop owner explained that dealers charge premium prices during the first few months due to high demand and low supply.
A typical trend shows iPhone prices remain elevated from September to February, then gradually decrease as more PTA-approved stock becomes available. Many seasoned buyers prefer to wait until prices stabilize before upgrading.
Why the iPhone 16 Is Still a Smart Choice
For many users, the iPhone 16 still offers strong performance, advanced cameras, and reliable software updates. The difference between iPhone 16 and iPhone 17 may not be significant enough for casual users to justify paying double the price.
Additionally, the steep price cuts make the iPhone 16 series especially appealing to students, young professionals, and budget-conscious consumers who still want a premium Apple device.
Market Outlook
Looking ahead, dealers expect iPhone 17 prices to remain inflated until mid-2026. As imports increase and more PTA-approved stock becomes available, the market should stabilize. Meanwhile, iPhone 16 sales may rise in the coming months as buyers take advantage of the current discounts.
This situation highlights a recurring trend in Pakistan’s smartphone market. New launches drive older models down in price, but supply chain limitations keep the latest models expensive for long periods. Buyers who act wisely can benefit from these cycles by timing their purchases.
The launch of the iPhone 17 series has brought record price drops for iPhone 16 models in Pakistan. With PTA-approved variants now more affordable than ever, this may be the best time for buyers to secure a premium Apple device at a reduced cost. While the iPhone 17 will attract early adopters at premium prices, many consumers are expected to opt for the discounted iPhone 16 until local prices for the new lineup begin to normalize.
