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UAE introduces white friday with 90% discount on sale of top-brands goods

Overseas people can also buy online products of top brands offering a substantial discount in UAE

United Arab Emirates (UAE) has reported 90 percent discounts in prices of goods of top brands during White Friday sales launched throughout the emirates from today (Nov 2021).

White Friday sales began across the UAE by major e-commerce platforms such as Amazon and Noon as well as brick and mortar retailers, offering discounts up to 90 per cent. said customers can expect attractive deals from its White Friday sale, running for eight days from November 22 to 29 with deep discounts of up to 70 per cent across electronics, fashion, sports, beauty, kitchen, home among other categories of products.

The White Friday sale gives customers some good deals on a range of local and international brands such as Samsung, Sony, Black+Decker, Chicco, Guess, Chanel, and more. Customers in Bahrain and Oman will also be able to shop White Friday deals live on via the International Shopping Experience.

“White Friday is the most exciting time of the year for Amazon and customers in the UAE. Working with our selling partners, top local and international brands, local small to medium-sized businesses, and banking partners, we are once again delivering some of the steepest savings of up to 70 per cent for our customers, with deals across all product categories, ensuring there is something for everyone to enjoy during White Friday,” said Stefano Martinelli, GCC retail director at Amazon.

On Sunday, the Dubai Festivals and Retail Establishment (DFRE) announced 3-day Super Sale (3DSS) from November 25 to 27 with more than 500 participating brands across 2,000 outlets in Dubai over a period of 72 hours. The 3-day sale will give shoppers savings of up to 90 per cent on fashion, home décor, lifestyle, electronics, and beauty products across the city’s shopping malls and retail outlets.

Customers on can also shop thousands of Amazon US and UK deals during the White Friday sale by clicking on Global Store on the website or International Shopping on the app.

The e-commerce major said Prime members will get free same-day delivery with no minimum purchase., UAE’s homegrown digital marketplace, also launched Yellow Friday 2021 sales on November 22 which will run till November 28 with up to 80 per cent off all categories, value bundles, and daily flash sales with deals as low as Dh1.

Javed Mahmood
Written By

I am an experienced writer, analyst, and author. My exposure in English journalism spans more than 28 years. In the past, I have been working with daily The Muslim (Lahore Bureau), daily Business Recorder (Lahore/Islamabad Bureaus), Daily Times, Islamabad, daily The Nation (Lahore and Karachi). With daily The Nation, I have served as Resident Editor, Karachi. Since 2009, I have been working as a Freelance Writer/Editor for American organizations.

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