Instagram has started testing a Picture-in-Picture (PiP) mode for reels, a move that could change how users interact with the platform while multitasking on their devices. The new feature allows reels to play in a small, floating window that remains visible even when users switch to other apps, enabling continuous playback without interruption.
According to a report by TechCrunch, only a limited number of users currently have access to this experiment. Those included in the test receive a pop-up notification inside the app, guiding them on how to enable and use the feature.
The PiP option is designed to make multitasking easier, whether replying to messages, browsing other platforms, or completing tasks on a smartphone while still enjoying reels in the background.
The feature was initially spotted by app researcher Radu Oncescu, who highlighted the addition before Instagram officially confirmed it to TechCrunch on Tuesday.
PiP is already a popular tool on platforms like YouTube and TikTok, both of which allow seamless video playback alongside other activities. By introducing this option, Instagram seems to be catching up with competitors while addressing user demand for greater flexibility.
One key advantage of PiP is its potential to improve viewer retention, particularly for longer reels. Instead of abandoning videos midway to switch tasks, users can continue watching without losing focus on other activities. This aligns with Instagram’s broader strategy to keep audiences engaged on the app for extended periods.
The idea of PiP had previously been raised by users directly to Instagram’s head, Adam Mosseri. At that time, Mosseri acknowledged the suggestion and said he would bring it to his team for discussion. The new test indicates that Instagram has now taken steps in that direction.
For now, it remains uncertain whether PiP will be made available to all users or if it will remain a limited feature. Instagram often tests experimental tools with small groups before deciding on a global rollout, depending on user feedback and engagement results. If successful, the feature could soon become a standard part of the Instagram experience.
