Honda Motor Co., Ltd. has revealed a refreshed version of its iconic “H mark,” signaling a new era for its automobile business. The updated logo reflects the company’s ongoing commitment to innovation, electrification, and intelligent mobility solutions.
First introduced in 1963, the Honda H mark has become a globally recognized symbol of quality and reliability. The newly designed emblem features a modern and streamlined look that represents customer focus, mobility, and Honda’s drive to embrace future challenges.
The new H mark is set to debut on Honda’s next-generation electric and hybrid vehicles starting in 2027. Gradually, it will also appear across Honda dealerships, corporate communications, and motorsport platforms, reinforcing the brand’s identity and commitment to innovation.
This redesign represents what Honda describes as its “second founding,” a phase in which the company emphasizes sustainable mobility solutions and cutting-edge technologies. It underscores Honda’s strategy to lead in electrification while maintaining its dedication to performance and customer experience.
The updated emblem visually communicates Honda’s ambition to integrate intelligent mobility features and advanced electric vehicle platforms. By modernizing a historical symbol, Honda bridges its rich heritage with the evolving demands of the global automotive industry.
Moreover, the new H mark aims to resonate with environmentally conscious consumers while reinforcing Honda’s brand values of reliability, innovation, and forward-thinking engineering. It signals a clear message that the company is transitioning toward a sustainable future while honoring its legacy.
The global rollout of the refreshed H mark is expected to enhance brand visibility and unify Honda’s identity across all touchpoints. From showrooms to digital campaigns and motorsports, the new logo embodies a cohesive vision for the company’s next chapter.
As Honda accelerates toward electrification, the H mark redesign symbolizes not only technological evolution but also a commitment to customer-centric innovation. It is a strategic move to position Honda as a leader in electric and hybrid mobility worldwide.
