Good news has recently emerged for Galaxy enthusiasts, as a new report suggests Samsung will maintain the starting price of its upcoming Galaxy S26 flagship smartphone.
Despite ongoing pressures from rising component costs and global tariffs, the company is reportedly committed to keeping prices steady—at least in certain markets.
According to a Korean report, the Galaxy S26 will launch with a starting price of $799, matching that of its predecessor, the Galaxy S25.
The Galaxy S26+ and Galaxy S26 Ultra are also expected to retain their current pricing, retailing at $999 and $1,299 respectively. This strategy highlights Samsung’s effort to avoid passing increased production costs on to consumers.
The decision is believed to be influenced by Apple’s move to keep pricing unchanged for the upcoming iPhone 17 lineup. In response, Samsung appears determined to remain competitive, even if that means absorbing a short-term profit impact.
The report notes that Samsung could take a 10–15% hit to its smartphone margins but plans to offset this through stronger profits in its DRAM and NAND memory businesses.
However, the price freeze is rumored to be limited to the US market. In South Korea, Samsung is expected to raise prices due to the weakening Korean won, with similar adjustments potentially affecting European and other Asian markets.
If this plan is successfully executed, it would mark the fourth consecutive year that Samsung has refrained from increasing prices on its flagship Galaxy S series. The same pricing strategy is also expected to extend to the Galaxy Z Fold 8 and Galaxy Z Flip 8, which are slated for release later in 2026.
As Apple prepares to enter the foldable phone market, Samsung seems eager to retain its loyal customer base without risking backlash from higher prices. The only downside is that Samsung may increase prices for its mid-range Galaxy A lineup, despite offering minimal hardware upgrades.
