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TV host shaista lodhi accepts the challenge of taking PTV’s Morning Show to new heights

Shaista Lodhi said the television morning shows are declining in Pakistan as TVs aren’t doing more morning shows because it is risky,” she said. “They get better ratings from broadcasting a drama. However, one must not forget that viewers want a direct connection [with the show] as well, [something] only a live show can bring to the audience [as opposed to] pre-recorded shows.”

ISLAMABAD: Famous TV host Shaista Lodhi is making fascinating transformation in her morning show on PTV Home. Shaista has replaced Nadia Khan and viewers can see morning show with Shaista live every morning, from 10am to 12pm on PTV Home. Shaista Lodhi gained fames from hosting of Geo TV’s morning show Uth Jao Pakistan. In 2014, the programme was suspended.

Ms Lodhi has joined PTV at morning show host. “Reach is important to explore options and be open to whatever comes ahead plus every place has some set of rules so does PTV and all I can say is that it’s a bit different than what I have done previously, so yes I wanted to try something different.

Lodhi said it’s a fresh start for her and a brand new show for the public in which they have decided to go back to the basics. She also revealed that her intention is to give hope and motivate her viewers as a host. “I will have segments for all kinds women,” she shared her view with Dawn.com.

This time, the show revolves around the basics of a morning show. She mentioned that it will be more about greeting the general public, conversing with celebrities one on one and having a variety of segments, such as cooking and skincare tips for the live audience and the ones watching at home. “It’s different from the saturated content you see today where you basically entertain a lot of people, but forget to respect the people along the way, but not anymore,” said Lodhi.

A month before her show, Lodhi said the television morning shows are declining in Pakistan. “Channels aren’t doing more morning shows because it is risky,” she said. “They get better ratings from broadcasting a drama. However, one must not forget that viewers want a direct connection [with the show] as well, something only a live show can bring to the audience [as opposed to] pre-recorded shows.”

Being a talkshow veteran doesn’t mean she is immune to a case of the nerves. “Yes I’m nervous, I was for the first week when I started here but not anymore, I guess I’m getting used to it.” But this does not mean Lodhi won’t welcome you with her chic outfits as well as her confident self on this show.

Javed Mahmood
Written By

I am an experienced writer, analyst, and author. My exposure in English journalism spans more than 28 years. In the past, I have been working with daily The Muslim (Lahore Bureau), daily Business Recorder (Lahore/Islamabad Bureaus), Daily Times, Islamabad, daily The Nation (Lahore and Karachi). With daily The Nation, I have served as Resident Editor, Karachi. Since 2009, I have been working as a Freelance Writer/Editor for American organizations.

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