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Karachi’s model Erica Robin wins Miss Universe Pakistan 2023 title in Dubai

Miss Universe Pakistan

Karachi’s very own Erica Robin has achieved the prestigious title of “Miss Universe Pakistan 2023,” making history as the first woman from the country to earn this coveted honor.

In the thrilling beauty pageant, four other models from diverse regions of Pakistan also showcased their talent and grace: Hira Inam from Lahore, Jessical Wilson from Rawalpindi, Pakistani-American Malika Alvi hailing from Pennsylvania, and Sabrina Wasim.

Upon her triumphant win of the Miss Universe Pakistan title, Erica Robin expressed her gratitude and humility.

She said, “I am deeply honored to be the inaugural Miss Universe Pakistan, and my mission is to shine a spotlight on the exquisite beauty of Pakistan.”

She went on to emphasize that Pakistan boasts a rich culture that often goes unnoticed by the media, and its people are known for their generosity, kindness, and hospitality.

Robin extended a warm invitation to everyone to explore her homeland, savor its delectable cuisine, and immerse themselves in its captivating natural wonders, from snow-capped mountains to lush green landscapes.

Erica Robin will represent Pakistan officially at the upcoming Miss Universe pageant, scheduled to take place in El Salvador later this year.

This significant moment marks Pakistan’s inaugural participation in the world-renowned Miss Universe competition, with five remarkable models set to represent the nation on the global stage.

Caretaker PM Kakar orders inquiry

Meanwhile, the caretaker prime minister Anwaarul Haq Kakar directed the Ministry of Foreign Affairs to approach the UAE government regarding a UAE firm that has been selecting Pakistani contestants for the Miss Universe Pageant.

This arrangement has been made without obtaining any approval from the Pakistan government.

Earlier, Prime Minister Kakar directed the Intelligence Bureau (IB) to conduct an investigation into the individuals responsible for organizing the beauty contest. The PM also noted the use of the name of Pakistan in this international event.

The IB has now submitted its findings to the prime minister. The IB report said, “The rights and license to represent Pakistan in the 2023 contest have been secured by a UAE firm (Dubai-based business group), Yugen Publishing and Marketing. This group has initiated a website ( to solicit applications from Pakistani women. They are between the age groups of 24 to 28, regardless of their marital status, starting from March 4, 2023.

It is noteworthy that the Yugen Group also holds franchise rights for Miss Universe Bahrain and Miss Universe Egypt.”

The IB report goes on to disclose that the company has selected the contestants of Pakistani origin through a poll from a pool of 200 applicants worldwide.

One of the five participants was slated to be crowned as the winner at an event scheduled for Thursday (September 14), in UAE with the event broadcasted on the Miss Universe YouTube channel.

Javed Mahmood
Written By

I am an experienced writer, analyst, and author. My exposure in English journalism spans more than 28 years. In the past, I have been working with daily The Muslim (Lahore Bureau), daily Business Recorder (Lahore/Islamabad Bureaus), Daily Times, Islamabad, daily The Nation (Lahore and Karachi). With daily The Nation, I have served as Resident Editor, Karachi. Since 2009, I have been working as a Freelance Writer/Editor for American organizations.

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