Pakistani music took center stage in the football world when FIFA used folk singer Arif Lohar’s song to wish star player Lionel Messi a happy birthday on social media.
Lohar’s song “Aa,” released in 2023, has already gained popularity among millions of Pakistanis and is now making waves internationally.
On its Instagram account, FIFA posted a Reel featuring Messi’s highlights set to Lohar’s song. The caption, written in Urdu, read “Messi ka Jadoo” (Messi’s magic).
Pakistani football fans went wild after watching the video, expressing their excitement in the comments.
One user wrote, “Wait, what? This was not the collaboration I was expecting.”
Another commented, “FIFA is obsessed with Pakistani songs.”
A third remarked, “I thought it was a meme fan page… Things are heating up. Bohat aala (amazing).”
Born on June 24, the Argentine football prodigy turned 37 this year. Messi has won eight Ballon d’Or awards. According to India.com, during his 17-year tenure at Barcelona, Messi secured 10 La Liga titles, 4 Champions League trophies, and 7 Copa del Rey titles.
He also set the record for the most goals in La Liga history with 474 goals, won his first UEFA Champions League in 2009, and broke Brazilian legend Pelé’s record by scoring his 644th goal for Barcelona.
In 2022, Messi led Argentina to victory in the FIFA World Cup in Qatar.