Unilever has decided to change the ‘Fair and Lovely’ beauty cream to ‘Glow and Lovely’. The product which gained popularity as a skin whitening cream is now simply a skincare cream after facing global backlash for a racist brand motive.
The recent Black Lives Matter movement alongside bringing attention to many crucial issues dawned attention towards fairness creams upon which many fairness creams, including Johnson & Johnson and PepsiCo, decided to alter their brand image.
Unilever’s ‘Fair and Lovely’ dominate the market followed by Loreal and P&G (Procter and Gamble). Sunny Jain, president of Unilever’s beauty and personal care division says
“We recognize that the use of the words ‘fair’, ‘white’, and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this”.
Article by: The Truth International