The Dekho Film Festival officially opened at Alhamra Arts Council, marking a significant moment for Pakistan’s emerging film community. Organized by the Punjab University Department of Film and Broadcasting, the two-day event aims to promote creative storytelling and youth-driven narratives in cinema.
Veteran film director Syed Noor addressed the opening ceremony and delivered a candid assessment of Pakistan’s film industry. He stated that cinema cannot return to its traditional form and stressed that a new phase must be shaped by younger filmmakers. He urged students to understand the realities of the industry while embracing creative freedom and innovation.
Syed Noor emphasized that cinema thrives on imagination and strong storytelling. He noted that international films explore diverse and unconventional subjects, which allows global audiences to connect deeply with stories. Therefore, he encouraged students to create films independently and promised guidance and support to emerging talent.
He also highlighted the importance of technical experimentation in filmmaking. According to him, filmmakers must learn to use different lenses, tools, and techniques to enhance visual storytelling. However, he expressed concern that many talented artists shifted toward television, which slowed cinema’s creative growth.
As an incentive for young filmmakers, Syed Noor announced a cash award of Rs200,000 for the best film at next year’s festival. This initiative aims to motivate students to pursue cinema seriously and develop original content.
Punjab University Vice Chancellor Dr Muhammad Ali formally inaugurated the festival. The ceremony was attended by academics, filmmakers, writers, and a large number of students. Chairperson of the Film and Broadcasting Department Prof Dr Lubna Zaheer and writer Amna Mufti were also present at the event.
The festival, themed “Narratives Beyond Borders,” focuses on meaningful cinema that reflects social, cultural, and intellectual issues. It features film screenings, panel discussions, workshops, music performances, and a mushaira. These activities aim to create dialogue between students and professionals.
Executive Director Lahore Arts Council Muhammad Nawaz Gondal described the festival as a platform for learning and engagement. He said cinema now plays a broader role beyond entertainment and contributes to social and intellectual discussion. Therefore, the event offers valuable exposure for young filmmakers.
Prof Dr Lubna Zaheer stated that the festival showcases a diverse range of films to encourage critical thinking. The screenings include short films, documentaries, and music videos. Cash prizes totaling Rs150,000 will be awarded to outstanding entries.
The Dekho Film Festival continues through Thursday and is expected to strengthen Pakistan’s creative film culture while empowering the next generation of storytellers.
