Football Superstar Ventures Into Mixed Martial Arts
Cristiano Ronaldo, the Portuguese football legend currently playing for Al-Nassr and representing the Portugal national team, has officially entered the world of mixed martial arts (MMA). The global icon announced his new role as a shareholder in Spanish MMA promotion WOW FC, signaling a major crossover between football stardom and combat sports.
Ronaldo shared the news on his official X (formerly Twitter) account, stating, “I’m excited to share some big news: I will become a shareholder of @wowfcmma! We share values I truly believe in – discipline, respect, resilience, and the constant pursuit of excellence.” This move highlights Ronaldo’s growing involvement in business ventures beyond football, while supporting a sport he has admired for years.
WOW FC Welcomes Ronaldo, Hopes to Elevate MMA Globally
The MMA promotion’s co-owner and UFC champion Ilia Topuria praised Ronaldo’s entry, calling it “a powerful moment for the entire sport.” He emphasized that the partnership aims to take MMA to “new heights” and expand its global footprint.
WOW FC also released a statement celebrating Ronaldo’s involvement: “Cristiano is much more than a sports icon; he is a global role model on and off the field. One of the greatest athletes of all time is joining our family to further accelerate the global growth of MMA.” The promotion sees Ronaldo’s participation as a unique opportunity to attract fans worldwide and raise the profile of MMA internationally.
Ronaldo himself emphasized the long-term potential of WOW FC, saying he has followed MMA closely and believes the promotion is building something “unique and powerful.” He added, “I’m proud to join this project to help elevate the sport and inspire the next generation.”
This announcement marks another milestone in Ronaldo’s post-football career, blending business acumen with his influence as a global sports icon. His involvement is expected to draw massive attention, sponsorships, and international media coverage to WOW FC, potentially transforming the MMA landscape.

