Apple has launched its biggest discount yet on the 11th-generation iPad, with many retailers now selling the device at entry-level discounted prices. The move follows a shift in Apple’s pricing strategy, as the product was launched a year ago—making the early price drop particularly significant. Many analysts view this step as an effort to remain competitive in an increasingly crowded market.
At present, retailers such as Amazon, Walmart, and Best Buy are offering identical discounts. Specifically, they have reduced the price of the 128GB Wi-Fi model by $50. As a result, the tablet now sells for $299. This reduction represents the steepest discount yet for the 11th-generation iPad. Therefore, the lower price is expected to attract a larger number of budget-conscious buyers.
Moreover, the discount highlights rising competition across the global tablet market. At the same time, consumers are placing greater emphasis on value for money. In response, Apple appears focused on sustaining strong sales momentum in its entry-level lineup.
Retail Discounts Make the iPad More Accessible
With the latest price cut, the 11th-generation iPad now sits in a highly competitive position. At $299, it directly rivals several popular mid-range Android tablets. As a result, retailers have reported increased consumer interest following the announcement.
Apple originally launched the device in March 2025. At that time, the company positioned it as a refreshed option for everyday users. To achieve this, Apple upgraded performance and storage while maintaining a familiar design. Consequently, the reduced price makes these improvements far more appealing to a wider audience.
In particular, students, families, and casual users are likely to benefit the most. Many buyers view the iPad as a cost-effective entry point into Apple’s ecosystem. Furthermore, analysts suggest the discount could help Apple manage inventory ahead of future product announcements.
Additionally, the availability of the deal across multiple platforms suggests coordinated pricing. Typically, such moves indicate close alignment between Apple and its retail partners.
Performance and Hardware Upgrades Drive Appeal
Under the hood, Apple powers the 11th-generation iPad with its A16 chip. As a result, the device delivers faster speeds and improved efficiency. Users therefore experience smoother performance during daily tasks. For example, streaming, web browsing, and email function seamlessly.
Meanwhile, the tablet features an 11-inch display. This larger screen enhances video viewing and reading. It also supports light multitasking. Overall, visual clarity remains strong for an entry-level tablet.
In addition, Apple has doubled the base storage to 128GB. This upgrade allows users to store more apps, photos, and media. Consequently, many consumers have welcomed the change, as it reduces reliance on cloud storage.
The tablet also supports Apple Pencil through USB-C. This enables note-taking and basic creative tasks. Furthermore, it supports video calls and online learning needs.
Limitations and Market Outlook
Despite its strengths, the iPad still has some limitations. For instance, it does not support the first-generation Apple Pencil. Likewise, it lacks compatibility with the Apple Pencil Pro. Advanced features such as gyroscope input and Find My tracking are also unavailable.
