Previously valued at Rs64,000, mid-range devices are now available for less than Rs50,000, causing a stir in mobile phone markets across Pakistan, including Lahore and Faisalabad.
Prices have seen a dramatic decline, surprising the city’s tech-savvy population.
Reports suggest that mobile phone prices have dropped by 20 to 40 percent, reshaping the consumer electronics landscape in the provincial capital.
Market sources reveal that flagship smartphones, once priced at Rs100,000, are now within reach for the general public, with prices ranging from Rs65,000 to Rs70,000.
Likewise, mid-range devices previously priced at Rs64,000 are now obtainable for less than Rs50,000, representing a noteworthy affordability shift for Lahore’s gadget aficionados.
Even more remarkably, smartphones priced at Rs50,000 are now available for as low as Rs35,000 to Rs38,000, indicating a democratization of advanced technology gadgets in the local market.
Entry-level mobile phones, once deemed a luxury for many, are now priced at a more accessible Rs20,000, broadening connectivity opportunities for a larger portion of the population.
Significantly, this substantial reduction in mobile phone prices coincides with a surge in mobile phone imports, witnessing a notable 121 percent increase in the first three quarters of the current fiscal year.
Analysts are intrigued by this juxtaposition of heightened imports and lowered prices, speculating on its ramifications for consumer behavior in Pakistan.
The implications of this pricing revolution extend beyond economics, as mobile phones remain integral in propelling the ongoing digital revolution worldwide. Pakistan, acknowledged as one of the fastest-growing markets in the telecom sector, now stands at the forefront of this transformative wave.
