Islamabad: Zindigi App, in alignment with the strategic vision of the State Bank of Pakistan, spearheads innovation by empowering merchants nationwide through the Raast P2M Merchants Payments Ecosystem. Powered by JS Bank, Zindigi is a pioneer in adopting the Person to Merchant (P2M) initiative, marking a significant leap towards a digitally inclusive economy.
This strategic move signifies more than just a service; it embodies a dedication to fostering a robust digital economy and contributing to the nation’s economic progress. Zindigi leads the way as the youngest financial institution with the largest merchant network on Raast P2M, enabling all Zindigi app users to pay any Raast P2M QR codes across Pakistan seamlessly.
The Raast P2M ecosystem offers key features such as open-loop static and dynamic QR payments, request to pay (RTP), alias-based payments, instant merchant settlement, and Till codes for non-smartphone users. The dispute resolution mechanism is supported by the SBP, ensuring a robust framework for efficiently resolving disputes. Zindigi actively supports these comprehensive initiatives to bring digital payments infrastructure to the masses.
Noman Azhar, Chief Officer of Zindigi, emphasized, “Supporting the State Bank’s initiatives towards significant financial inclusion resonates with our fundamental goals. We are honored to be at the forefront of adopting the Raast P2M Merchant ecosystem. Our aim is to empower every individual in our nation financially and create a significant, tangible impact.”
Committed to transcending traditional digital banking services, Zindigi aims to reshape Pakistan’s digital banking landscape. With a focus on innovation, customer centricity, and responsible banking, Zindigi leverages advanced technology and ethical practices to deliver lasting value to all stakeholders and make a meaningful societal impact.
Digital Content Associate | Research Analyst | Research Writer | Project Management and M&E Expert
