ISLAMABAD: Pakistan accomplished a significant feat in pink rock salt exports by sealing a $20 million deal to stimulate foreign direct investment.
The Pakistan Mineral Development Corporation (PMDC) and an American company entered into a Memorandum of Understanding (MoU).
The PMDC Managing Director, Asad Ahmed, officially signed the MoU along with the CEO of the American company. Ahmed emphasized the substantial global market value of pink salt, which amounts to $12 billion.
Pakistan intends to access this market by exporting approximately 1.5 million tons of pink salt annually under its own brand name.
To facilitate this initiative, Pakistan will establish a cutting-edge pink rock salt crushing and packaging facility. This facility, exclusively dedicated to salt exports, will be situated within the Special Economic Zone of the Mianwali district.
