Pakistani women’s rights activist Mahnoor Omer has been named among TIME Women of the Year 2026. The recognition honors her campaign against taxes on menstrual products in Pakistan. Her legal challenge sparked a nationwide debate on menstrual health and gender equality.
Omer is featured alongside 16 global changemakers. The list includes Oscar-nominated filmmaker Chloe Zhao and Olympic gold medalist Sydney McLaughlin-Levrone. The annual recognition celebrates activists, artists, athletes and leaders shaping the future.
Her inclusion highlights growing international attention on menstrual equity. It also underscores Pakistan’s evolving conversation around women’s rights and access to basic hygiene products.
From Teenage Activist to Founder of Noor Foundation
Mahnoor Omer first recognized gender inequality as a teenager. At age 14, she questioned how some organizations approached awareness about sexual violence. Frustrated by limited engagement, she founded the Noor Foundation to address gaps in education and advocacy.
She began organizing workshops in rural villages. Her sessions covered climate change, gender rights and menstruation awareness. She focused on breaking social taboos. She encouraged open conversations on topics often considered sensitive.
A turning point came two years later. A discussion with a domestic worker revealed the high cost of sanitary products. Many women could not afford basic menstrual hygiene items. The conversation exposed a silent crisis affecting millions.
In Pakistan, taxes on pads and tampons can raise retail prices by up to 40 percent. According to global estimates, only 12 percent of women in the country use commercially produced sanitary products. Many rely on unsafe alternatives. Cloth substitutes can cause health risks. Girls often miss school during their periods.
Legal Battle Against Period Tax Sparks National Debate
In September 2025, Omer filed a legal petition challenging the so-called period tax. The first court hearing took place at the end of 2025. The case quickly gained media attention. It ignited public debate across Pakistan.
The legal move combined activism with policy reform. Omer argued that menstrual products are essential items, not luxury goods. She said taxing them deepens inequality. Her campaign reframed menstruation as a public health issue.
Omer is currently pursuing a master’s degree in gender, peace and security at the London School of Economics. She describes the court case as the start of a long journey. She says real change requires sustained advocacy.
“I’m not free until every woman is free,” she stated. Her message emphasizes solidarity with women and gender minorities across Pakistan.
After the TIME recognition, Omer expressed gratitude on social media. She said the honor reflects the limitless potential of Pakistani women. She acknowledged that progress takes time but said each milestone matters.
Her recognition by TIME marks a significant moment for menstrual health advocacy in South Asia. It sends a strong signal that grassroots activism can influence national discourse. It also highlights the power of young leaders driving social reform.
Mahnoor Omer’s journey shows how one conversation can spark change. Her fight against period tax has opened doors for broader policy discussions. The debate on menstrual equity in Pakistan is now firmly in the spotlight.
