A hand-painted animation by Pakistani artist Eeman Masood is lighting up Times Square in New York City this February. The work appears nightly on the iconic billboards as part of a renowned public art program. Consequently, a Pakistan-trained miniature painter now commands one of the world’s most visible art spaces.
The piece, titled Listen, features in the monthly “Midnight Moment” showcase by Times Square Arts. It screens every night from 11:57 p.m. to 12:00 a.m. across 96 digital billboards. Moreover, February has been designated as Masood’s official showcase month.
From Miniature Painting to Animation
Eeman Masood built her artistic foundation in miniature and watercolor painting. She studied at the National College of Arts (NCA) in Pakistan. Later, she pursued a master’s degree at the University of Victoria in Canada. There, she expanded her practice into animation.
During her graduate studies, she gained access to advanced facilities and technical support. As a result, she successfully translated her hand-painted techniques into moving imagery. However, she preserved the delicate craftsmanship of miniature art in the process.
Every element in Listen was painted by hand before animation. The artwork features shimmering particles surrounding an ancient banyan tree. In addition, peacocks appear within the composition. These details blur the boundary between the earthly and the celestial.
A Rigorous Selection Process
Masood’s inclusion in the program followed a competitive process. Artists submit proposals, which undergo multiple review rounds by expert panelists. Her project received selection approval last year. Subsequently, organizers completed several production and scheduling steps before the public display.
Therefore, the screening represents both artistic merit and international recognition.
The Symbolism Behind Listen
The animation reflects themes of endurance and quiet generosity in nature. Masood draws inspiration from subtle signs of hope in natural cycles. She believes nature carries messages of renewal and return.
The banyan tree serves as the emotional center of the piece. Masood connected the motif to a personal experience in Lahore in 2023. She had long heard about a banyan known as a “tree of blessing.” When she finally visited it, the sight deeply moved her.
Although the tree appeared weathered and covered with advertisements, it continued to provide vast shade. Shopkeepers operated beneath it, relying on its shelter. Consequently, the tree symbolized resilience and silent strength.
Music Rooted in Cultural Collaboration
The soundtrack for Listen was composed specifically for the project. Masood collaborated with her friend Mujeeb, a senior from NCA. He performed the flute and santur for the piece. As a result, the music complements the visual narrative with subtle emotional depth.
Together, the sound and imagery create a meditative atmosphere. Moreover, the fusion of traditional instruments and hand-painted visuals reflects cultural continuity.
A Milestone for Pakistani Art
Masood’s screening in Times Square marks a significant milestone for Pakistani contemporary art. It demonstrates how traditional miniature techniques can evolve within modern digital platforms. Furthermore, it highlights the global reach of artists trained in Pakistan.
By illuminating Times Square, Eeman Masood bridges heritage and innovation. Her work invites global audiences to pause, observe, and listen.
