As Super Bowl 60 approaches, the spotlight is shining not just on the New England Patriots and the Seattle Seahawks but also on an unexpected source: Kendall Jenner. During a recent appearance on The Tonight Show, Jenner revealed that she was backing the Patriots to win the big game at Levi’s Stadium on February 8. While some fans quickly resurrected the long-running “Kardashian Curse” narrative, Patriots owner Robert Kraft was quick to shoot down any talk of superstition.
The “Kardashian Curse” is a playful, internet-fueled theory that teams or athletes associated with the Kardashian-Jenner family somehow face bad luck. The chatter tends to spike whenever a member of the clan publicly supports a team or athlete, and Jenner’s Super Bowl pick was no exception. Her decision came after a FaceTime conversation with former Patriots quarterback Tom Brady, who walked her through New England’s strategy, framed them as underdogs, and highlighted Seattle’s formidable defense. After considering both sides, Jenner landed on New England, reigniting online speculation about the curse.
While the theory sparked memes and viral commentary, Kraft approached it with humor and confidence. Speaking directly to Jenner, he said, “Kendall, I just heard you put your money on us to win this big game. I don’t believe that thing about the Kardashian curse. We’ve been underdogs plenty of times and we’ve done OK. Let’s do it together.”
Indeed, the Patriots enter the matchup as slight underdogs according to oddsmakers, which only adds context to Jenner’s choice. New England earned their Super Bowl berth through a gritty postseason performance. In several games, the offense struggled to produce points early, but the defense stepped up with key takeaways and strategic plays in crucial moments. While questions linger about their offensive efficiency, the team’s resilience has carried them to the championship stage.
For Kraft, superstition isn’t a factor. He emphasizes that execution, preparation, and composure under pressure will determine the outcome, not viral internet theories. “We’ve faced adversity many times,” he said. “It’s about playing smart football and handling the moment on the biggest stage of our league.”
Jenner’s public interaction with Brady added another layer of intrigue for fans. As one of the most high-profile celebrity endorsements in sports culture, her choice inevitably generated attention. During their FaceTime conversation, Brady highlighted both the strengths and weaknesses of the teams, giving Jenner a full view of the strategic landscape. His guidance framed New England as an underdog, which may have influenced Jenner’s choice to take a chance on the Patriots rather than default to the Seahawks.
The Seahawks, for their part, also had a challenging postseason run, surviving a late scare against the Rams to secure their spot in the Super Bowl. Both teams have battled through adversity and relied on balanced rosters to reach the championship, promising a highly competitive showdown for fans watching from across the country.
Despite the lighthearted chatter about the “curse,” Kraft’s comments make it clear that New England’s focus remains squarely on football. The Patriots’ playoff success has relied heavily on preparation and seizing key opportunities. In multiple games, their defense and situational execution have offset offensive struggles, demonstrating that discipline and strategy can overcome public perceptions, rankings, and even celebrity predictions.
Kraft’s confidence is further reinforced by the Patriots’ history of thriving in underdog situations. While oddsmakers list New England as slightly behind Seattle, the organization has repeatedly shown that they can rise to the occasion when it matters most. This isn’t the first time the team has faced skepticism heading into high-stakes games, and history suggests that leadership, coaching, and execution will outweigh any supposed curse.
The playful narrative surrounding Kendall Jenner’s Super Bowl pick may dominate social media conversations leading up to February 8, but inside Gillette Stadium, the focus is much more serious. Kraft and his team are preparing for a contest that could define legacies and cap a season full of challenges. Jenner’s endorsement, while entertaining for fans and media outlets, does not factor into the team’s preparation or mindset.
Ultimately, the “Kardashian Curse” remains an internet phenomenon — a fun topic for memes, discussions, and headlines. But for Kraft and the Patriots, success will be measured on the field. With their eyes on the prize, preparation and execution are paramount. As Kraft told Jenner, and as fans will see firsthand, victory depends on skill, strategy, and composure, not superstition.
Super Bowl 60 promises to be a thrilling rematch between two storied franchises. While celebrity predictions may stir conversation online, the Patriots are focused on proving their strength on the field and leaving any talk of curses behind.
