The year 2025 firmly established mobile applications as a cornerstone of the global digital ecosystem, reshaping how people work, shop, manage finances, and focus on well-being. From the rapid rise of artificial intelligence tools to the expansion of digital banking in Pakistan, app usage reflected changing lifestyles and growing reliance on technology-driven convenience.
At the forefront of the AI revolution was Google’s flagship app, Gemini AI, which crossed 1.5 billion downloads worldwide. With a strong 4.8 user rating, the app moved beyond niche usage to become a daily digital assistant for millions.
Users increasingly turned to Gemini AI for real-time problem-solving, automated scheduling, and productivity optimisation, signalling mainstream trust in AI-powered solutions.
Social media and e-commerce platforms continued to dominate downloads throughout 2025. TikTok remained the preferred platform for Gen-Z users, recording 850 million new downloads and maintaining a 4.6 rating.
In the retail space, Temu outpaced traditional e-commerce rivals with 600 million downloads, despite a comparatively modest 4.2 rating. Quick-commerce apps also surged, with usage increasing by 200 per cent as 10-minute delivery services became a routine part of urban life.
In Pakistan, EasyPaisa emerged as a standout performer, cementing its position as the country’s leading digital financial app. With over 40 million active users and a 4.5 rating, EasyPaisa has transformed everyday banking, especially for unbanked and underbanked populations. Its success mirrors global fintech leaders by offering seamless payments, transfers, and financial services through mobile platforms.
Health and wellness apps also recorded strong growth. Platforms such as Strava and BetterHelp together surpassed 300 million downloads, driven by rising demand for fitness tracking and mental health support.
AI-powered health consultations made medical and psychological assistance more accessible, reflecting a growing focus on personal well-being through digital tools.
Overall, 2025’s most downloaded apps highlighted a clear shift toward smarter convenience, digital finance, and holistic lifestyle solutions.
