Pakistan’s Ministry of Information Technology and Telecommunication (MoITT) has signed a Memorandum of Understanding (MoU) in Beijing to strengthen the digital economy and create global opportunities for small and medium-sized enterprises (SMEs) and startups. The agreement was signed during the 2nd Pakistan-China B2B Investment Conference, marking a major step toward digital transformation.
Collaboration to Drive E-Commerce Growth
The MoU was signed between Ignite – National Technology Fund and Alibaba.com, one of the world’s leading B2B e-commerce platforms. This partnership aims to enhance Pakistan’s e-commerce ecosystem by empowering SMEs and entrepreneurs with digital tools, training, and international market access.
The signing ceremony was attended by Shaza Fatima Khawaja, Pakistan’s Minister of IT and Telecom, and Roger Luo, Head of South and Southeast Asia at Alibaba.com, alongside senior officials from both sides.
Pakistan’s Digital Ambition
Speaking at the event, Minister Shaza Fatima Khawaja highlighted the importance of the agreement for Pakistan’s growing digital economy. She said Pakistan stands at the cusp of a global e-commerce opportunity. With a young and passionate workforce, the country’s entrepreneurs can leverage digital platforms to showcase their products and abilities worldwide.
She emphasized that the partnership with Alibaba.com will help Pakistani startups and SMEs tap into international markets, increase exports, and create new employment opportunities.
Alibaba’s Commitment to Empowering SMEs
Roger Luo expressed optimism about the collaboration, stating that Alibaba.com’s platform capabilities, AI-driven tools, and targeted training will be combined with government support. This, he said, will enable Pakistani SMEs to scale their businesses, improve export competitiveness, and build sustainable digital trade pathways.
He noted that e-commerce is no longer limited to local transactions. Instead, it has become a powerful tool for connecting entrepreneurs in emerging economies with global buyers and investors.
A Strategic Step Toward Digital Transformation
The MoU reflects Pakistan’s broader efforts to embrace digital trade as a driver of economic growth. By fostering collaboration with global technology platforms, Pakistan aims to strengthen its role in the international digital economy.
The agreement also supports the country’s vision to modernize its trade infrastructure, encourage innovation, and empower startups through access to training programs and advanced digital solutions.
With the rise of cross-border e-commerce, Pakistan’s SMEs will now have improved opportunities to showcase products ranging from textiles and handicrafts to technology services. The agreement is expected to accelerate business growth and contribute to Pakistan’s long-term digital transformation goals.
Looking Ahead
The Pakistan-Alibaba.com partnership underscores the importance of public-private collaboration in building a sustainable digital economy. As SMEs play a vital role in the national economy, enhancing their digital capabilities will not only boost exports but also strengthen Pakistan’s global economic footprint.
This MoU sets the foundation for long-term cooperation, opening doors for innovation, investment, and international trade opportunities. With effective implementation, it could become a turning point for Pakistan’s e-commerce landscape, positioning the country as a rising player in the global digital marketplace.
