Google is giving its users more control over the news they find in search results with a new “Preferred Sources” feature. It is now available in the United States and India.
The update allows people to prioritize stories from their favorite sites directly in Google Search
This new feature appears as a star icon next to the Top Stories section in Google Search. Clicking the star lets users search for and add their favorite news sites. Once selected, these sources will appear more often in Top Stories results.
Additionally, Google will also display a separate “From your sources” section below Top Stories, giving quick access to content from chosen outlets.
From experiment to full rollout
Google first introduced Preferred Sources as an experimental Search Labs feature, requiring users to opt in. During testing, more than half of participants picked four or more preferred outlets.
The company is now making the feature available to all English-language search users in the U.S. and India, with no opt-in required.
Benefits and concerns: Google is giving its users more control over news search
The feature helps Google users stay updated with content from their trusted outlets, experts warn it could also limit exposure to diverse perspectives, creating information bubbles.
Google, however, says it targets to balance personalization with content variety.
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