The Asia Cup 2025 will officially be televised across Pakistan, as Pakistan Television (PTV) has successfully secured the long-awaited broadcast rights for the tournament.
The agreement marks a major breakthrough after months of deadlock and mounting concern among fans over whether the event would be available for viewing in the country. PTV will now serve as the exclusive broadcaster for all Asian Cricket Council (ACC) events from 2025 to 2027, a development that brings clarity and relief to cricket enthusiasts nationwide.
Under this landmark deal, PTV will hold the television rights not only for the 2025 and 2027 Men’s Asia Cups but also for the 2026 Women’s Asia Cup, as well as the ACC U19 and Emerging Teams Asia Cup tournaments. The three-year arrangement guarantees that Pakistani viewers will have access to a complete slate of ACC competitions—an outcome that had remained uncertain until now due to political and commercial complexities.
The deal comes after a protracted and often difficult negotiation process involving the Indian broadcaster that previously secured pan-Asia media rights through 2031 under a $170 million contract. That broadcaster had reportedly set highly inflated pricing terms for Pakistani channels, presenting a significant hurdle.
Local networks found themselves unable to meet those financial demands independently, especially in light of dwindling ad revenues and a challenging sponsorship environment.
Concerns had been growing about a possible blackout of the Asia Cup in Pakistan, particularly given the uncertain future of a potential Pakistan-India encounter, which always draws massive viewership but is mired in political sensitivities. At one point, industry insiders even floated the idea of a joint consortium of local broadcasters to collectively bid for the rights—an idea that ultimately did not materialize.
In the end, PTV has emerged as the sole television rights holder in Pakistan, cementing its role as the country’s leading state broadcaster and delivering a much-needed win for national sports coverage. The acquisition is not just a victory for fans but also a boost for PTV, which has been navigating a tough media landscape marked by increasing content costs and declining profitability.
Meanwhile, digital streaming rights for ACC events had already been acquired earlier this year by a Pakistan-based consortium for an estimated $4.3 million. But it was the television deal that remained the biggest missing piece of the puzzle—one that has now been successfully resolved.
With the Asia Cup 2025 just around the corner, fans across Pakistan can now look forward to uninterrupted live coverage of the region’s biggest cricketing spectacle. This deal ensures that the drama, rivalry, and excitement of Asian cricket will continue to reach millions of screens across the country.
