Japan has announced plans to introduce visa-free entry for citizens of 71 countries under a new electronic travel authorization system, JESTA (Japan Electronic System for Travel Authorization), now scheduled to launch in 2028—two years earlier than initially planned.
The accelerated rollout, originally targeted for 2030, is aimed at better managing the rising number of international visitors while enhancing border security and streamlining entry procedures.
Justice Minister Ryuji Suzuki shared the update during a parliamentary session on April 23, stating, “We aim to implement our system by 2028, modelled after the U.S. ESTA, to better manage the increasing number of international tourists.”
What is JESTA?
JESTA will function as a digital pre-travel authorization for travelers from visa-exempt countries. Before departure, eligible visitors will need to complete an online application, providing information such as travel purpose, duration of stay, accommodation details, and identification data.
Upon approval, travelers will receive a digital authorization valid for short-term stays of up to 90 days. Those who are denied authorization will not be permitted to board their flights to Japan.
Who Will Need JESTA?
Citizens of 71 countries and regions currently enjoying visa-free access to Japan will be required to apply for JESTA authorization. These include:
Examples: Australia, Canada, France, Germany, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, United Kingdom, United States, and many others.
(Full list available upon request.)
Why Japan is Introducing JESTA
The system is designed to:
- Strengthen border security through pre-travel screening
- Streamline immigration processing
- Reduce congestion at airports
- Improve data collection for tourism planning
- Enhance the overall travel experience
A Boost for Tourism
JESTA is part of Japan’s larger initiative to attract 60 million foreign visitors annually by 2030 and position itself as a leading global tourist destination. Authorities say the system will support smoother arrivals, faster processing, and more secure travel, contributing to Japan’s appeal as an accessible and efficient destination.
