Abir Gulaal
The recent terror attack in Pahalgam, Indian Illegally Occupied Jammu and Kashmir (IIOJK), which claimed the lives of 26 innocent tourists, has sparked widespread outrage and mourning in the region.
Amidst the heightened emotions, the upcoming cross-border film “Abir Gulaal” starring Pakistani actor Fawad Khan and Indian actress Vaani Kapoor, is facing intense backlash in India. The romantic drama, directed by Aarti S. Bagdi and set for release on May 9, 2025, has become embroiled in controversy due to Fawad Khan’s Pakistani nationality.
The film’s storyline, which revolves around a love story across borders, has been overshadowed by the recent tragedy and the growing tensions between India and Pakistan.
Social media platforms are abuzz with calls to boycott the film, with hashtags like #BoycottAbirGulaal trending on X (formerly Twitter) and Instagram. Netizens are urging others to avoid the film and protest its release, citing the recent attack in IIOJK as a reason.
The Maharashtra Navnirman Sena (MNS), an Indian political party known for its staunch opposition to Pakistani artists working in India, has taken a strong stance against the film. The party has warned cinema owners not to screen “Abir Gulaal” in Maharashtra, further complicating the film’s prospects.
Vaani Kapoor, who is busy promoting the film internationally, has faced criticism for not addressing the Pahalgam tragedy and for collaborating with a Pakistani co-star amidst growing tensions.
Many netizens have called her out for her silence on the matter, adding to the controversy surrounding the film.
Given the troubled climate and political pushback, the fate of “Abir Gulaal” hangs in the balance. While there has been no official statement from the producers or the Indian censor board, cinema chains may reconsider screening the film in certain regions to avoid protests and potential unrest.
The controversy surrounding “Abir Gulaal” highlights the complex and often sensitive nature of cross-border collaborations in the entertainment industry.
