Meta has introduced a new safety campaign called ‘Scams se Bacho,’ partnering with Bollywood star Ayushmann Khurrana to raise awareness about cyber fraud and scams. This initiative aims to educate users on best practices for online safety, helping them navigate the digital landscape more securely.
As the parent company of WhatsApp and Instagram, Meta recognizes the growing need for users to be informed about potential online threats. The campaign focuses on providing practical tips and resources that empower individuals to identify and avoid scams, fostering a safer online community.
In addition to promoting awareness, the campaign aligns with broader government initiatives aimed at combating cybercrime in India.
Meta has partnered with several key governmental organizations, including the Ministry of Electronics and Information Technology (MeitY), the Indian Cybercrime Coordination Centre (I4C), and the Ministry of Information and Broadcasting (MIB). This collaboration highlights a collective commitment to enhancing cybersecurity and protecting users from online fraud.
Through engaging content featuring Ayushmann Khurrana, the campaign seeks to resonate with a wide audience, making the topic of online safety more relatable and accessible. By leveraging Khurrana’s popularity, Meta aims to capture attention and encourage users to take proactive steps to safeguard their personal information.
Overall, ‘Scams se Bacho’ represents a significant effort by Meta to address the pressing issue of cybercrime while supporting government initiatives.
By educating users and fostering collaboration between the private sector and government bodies, the campaign strives to create a more secure digital environment for everyone.
