According to a report from the Wall Street Journal on Sunday, Meta Platforms, the parent company of Facebook, is reportedly exploring the possibility of integrating its generative AI model into Apple Inc.’s newly unveiled AI system for iPhones, Reuters confirmed.
In addition to Meta, the report indicates that other AI startups like Anthropic and Perplexity have engaged in discussions with Apple regarding the integration of their own generative AI technologies into Apple Intelligence. Sources familiar with the matter, cited by the Journal, suggest that these discussions are ongoing.
As of the time of reporting, none of the involved parties — Apple, Meta, Perplexity, or Anthropic — have responded to requests for comment made outside of standard business hours.
The Journal noted that these talks are still in progress and could potentially not lead to formal agreements. However, collaborating with Apple could offer these AI firms a significant opportunity to expand the distribution of their products and services.
While specific financial details have not been disclosed, the negotiations reportedly involve proposals where AI companies would offer premium memberships to their services through Apple Intelligence.
This potential collaboration underscores the growing importance of AI in consumer technology, particularly within the realm of mobile devices. Both Meta and these AI startups stand to benefit from such partnerships, as they seek to leverage Apple’s extensive user base and ecosystem.
For now, the outcome of these discussions remains uncertain, pending further developments or official announcements from the parties involved.
